Source: IMSG
Revolutionary football boot enables rapid acceleration, lightweight strength and multi-directional traction at game changing moments
Singapore, MARCH 28 2011 - The Mercurial Vapor Superfly III is Nike's most innovative football boot ever featuring cutting edge technology designed for quick acceleration. In a game that’s being played faster every season, speed is imperative and players need to be faster with the ball. They need to accelerate, react and change the game quicker than the opposition.
Delivering lightweight strength and a responsive performance on the pitch, the seventh generation Mercurial Vapor Superfly III is an industry-defining boot that incorporates Nike’s own Flywire technology. Nike Flywire technology utilizes high-strength threads that act like cables on a suspension bridge, delivering engineered support where it is needed. This revolutionary technology transforms how footwear is engineered by reducing the amount of material required for the upper of a shoe to the bare minimum without compromising on durability and support.
Designed in consultation with some of the world’s fastest players like Cristiano Ronaldo and Alexandre Pato, the Nike design team created a boot that gives players the traction, fit and control to make that one chance count.
“Today’s highly technical and physical game is about exploiting the slightest gap, capitalizing on a momentary lapse of concentration and keeping the opposition on the back foot. Testing with elite players in some of Europe’s top leagues revealed that speed around a defender and the ability to make quick changes in direction were critical. Toe-off traction and minimizing slippage are top priorities,” said Vijaya Kumar Jayaraj, Marketing Manager for Nike Singapore.
Through the Nike Research Lab, Nike found that players slipping in leading competitions like world championship finals – 845 slipping events over 63 games, or roughly 14 per game at one major tournament – created a renewed focus on boot performance, traction and fit. The Mercurial Vapor Superfly III delivers adaptive traction technology and pressure-activated studs in the forefoot that extend up to 3 mm when needed, allowing players to speed up or slow down and make rapid changes of direction in adverse pitch conditions.
Custom Look
Give your boots a personalised feel when you customise the Nike Mercurial Vapor SuperFly III with your own unique design, consisting of numbers, intitials and flags. Customers in Singapore who purchase the Nike Mercurial Vapor Superfly III at Weston Corporation at Queensway Shopping Centre will receive complimentary customisation service in the month of April.
Nike is launching the Mercurial Superfly III football boots this season, and the boots will be worn by Cub striker Hanafi Akbar, who aims to score in them during the Lion City Cup in June.
This is part of the latest sponsorship deal Hanafi has signed with Nike, making him among the youngest athletes in Southeast Asia to earn a Nike sponsorship.
The Nike Mercurial Superfly III features cutting edge technology designed for quick acceleration.
Designed in consultation with some of the world's fastest players such as Cristiano Ronaldo, the Mercurial Superfly delivers lightweight strength and a responsive performance on the pitch, helping players to maximise acceleration and minimise slippage on the field.
Football lovers who purchase the Mercurial boots in Singapore can also enjoy complimentary customisation service at Queensway Shopping Centre in the month of April. :)
We've also just launched a digital Superfly campaign, encouraging fans to vote for their favourite Superfly athlete.
To give you an idea of what Superfly is all about, you can check out this video featuring Ronaldo.
Here's more information:
Mercurial Superfly III
In a game that's being played faster every season, speed is imperative and players need to be faster with the ball. They need to accelerate, react and change the game quicker than the opposition.
Delivering lightweight strength and a responsive performance on the pitch, the seventh generation Mercurial Vapor Superfly III is an industry-defining boot that incorporates Nike's own Flywire technology. Nike Flywire technology utilizes high-strength threads that act like cables on a suspension bridge, delivering engineered support where it is needed. This revolutionary technology transforms how footwear is engineered by reducing the amount of material required for the upper of a shoe to the bare minimum without compromising on durability and support.
Custom Look
Give your boots a personalised feel when you customise the Nike Mercurial Vapor Superfly III with your own unique design, consisting of numbers, initials and flags. Customers in Singapore who purchase the Nike Mercurial Vapor Superfly III at Weston Corporation at Queensway Shopping Centre will receive complimentary customisation service in the month of April.
Who is Superfly?
Football fans can also log on to Nike Football Singapore's Facebook page to take part in a digital campaign inspiring fans to vote for their favourite Superfly athlete. Superfly is a select breed of player. The hunters and showmen. The innovators and illusionists. Each one with the skills to decide any match. Is it all about the speed demons or the visionaries? What defines a Superfly player? Have your say. Log on to www.facebook.com/NikeFootballSG to find out more.
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